GTC 2013 • Thursday, April 25
The energy and excitement was at a fever pitch at the MGM Grand in Las Vegas, in anticipation of the GTC 2013 Kickoff Ceremony and new product launches. With over 14,000 registered, Arbonne Independent Consultants are everywhere — no wonder, we’ve had massive double-digit growth.
The camaraderie is unbelievable as Independent Consultants traveled far and wide to be here together tonight. They came from the UK, Australia and Canada to experience Pure Transformation up close.
Everyone was in their seats by 7 p.m. sharp and sitting on their surprise gifts for hitting our GTC registration goal — comfy Pure Transformation seat cushions. Then … it all began. A stomp troupe wowed the crowd. Then the new Calm collection for sensitive skin was introduced to deafening cheers.
CEO Kay Napier welcomed the packed house and introduced Michael D’Arminio, Chief Creative Officer, and Heather Chastain, Chief Sales Officer. Managing Director Stian Mørck introduced his mother Inger-Johanne Mørck, and they all honored our Arbonne Pioneers. It was fitting that tonight would have been founder Petter Mørck’s 74th birthday.
The evening was breathtaking. Every product was introduced with a video starring one of our fabulous Independent Consultants. They were the true stars tonight — but everyone loved those new products!
And here they are, fresh from GTC:
Exclusively formulated for sensitive skin, these botanically based formulas gently moisturize to help calm, hydrate and soothe. Each product contains only the most essential ingredients and never uses potentially irritating soap, fragrance or dyes.
Created for chemically and color-treated hair, Pure Vibrance products contain exclusive Arbonne ColorLast™ Technology, a unique botanical blend to prevent fading and help lock in color for healthy-looking locks with lustrous shine and softness.
It’s A Long Story™ Mascara
Our new high-performance lengthening mascara creates the appearance of longer-looking lashes. The professional brush, with its flexible, uniform bristle design, glides on to create beyond-beautiful lash-by-lash definition.
Spray Vitamin D + B12
Get a spray of sunshine! Formulated to help counter vitamin D deficiencies that may come from wearing sunscreen or not getting enough sunlight, and vitamin B12 deficiencies that may come from a vegetarian diet.
Hamptons Classic Palette – Limited Edition
Four dreamy eye shadows create versatile looks — from natural on-the-beach beauty to after-sundown party glamour. A rose gold bronzer gives an instant glow, and a playful pink lip color completes the palette (while supplies last).
When the evening came to a close, there was a mad rush for the New Product Store. I Want It All! Sets were flying out the door! And who wouldn’t want it all? It was a purely transformative evening, with the promise of more valuable training tomorrow.